What ROI can a business expect from scent marketing?Updated a month ago

Businesses that invest in scent marketing can expect measurable returns across revenue, customer behavior, and brand perception. A study by CSS Datatelligence found that ScentAir-scented retail spaces produced 9% more revenue, 60% higher purchase intent, 18% higher customer dwell time, and 22% more products purchased compared to unscented spaces. ScentAir client-reported data further reflects an 11% increase in daily retail sales, a 20% increase in customer satisfaction scores, and an 8% increase in perceived food quality scores.