Can scent marketing increase sales or customer dwell time?Updated a month ago

Scent marketing is a proven driver of both customer dwell time and sales, making customers more comfortable in a space and more likely to linger and engage with products. A study by CSS Datatelligence found that ScentAir-scented retail spaces saw 18% higher dwell time and 9% more revenue than unscented spaces. ScentAir client-reported data further supports this, with businesses recording an 11% increase in daily retail sales after implementing a scent program.